Design rooted in place.
UX, web, and brand design for the businesses and communities of Taos, Santa Fe, and Northern New Mexico. Enterprise experience. Local roots.
Trusted by Leaders
Enterprise-grade design craft, rooted in the communities of Northern New Mexico.
See the Work“Hugo’s ability to simplify complex workflows — while keeping the design polished — made our product feel genuinely effortless.”
Design Team
@baycare
Portfolio
Selected Work
Ready to Start?
Have a project
in mind?
I'd love to hear about it. Let's build something great together.
What I Do
Services
UX/UI Design
User research, wireframing, prototyping, and interface design. From concept to production-ready screens for apps and platforms.
Web Design & Development
Custom websites that are fast, beautiful, and built to convert. Designed and coded by hand — not pulled from a template.
Brand Identity
Logo, color, typography, and visual language. A complete brand system that works across every touchpoint.
Graphic Design
Print collateral, packaging, signage, menus, and marketing materials. Production-ready files, every time.
The Designer
Hugo Ramos
Photo
I'm a senior designer with 8+ years of experience spanning defense command systems, healthcare platforms, AI interfaces, and consumer products. I've designed for Fortune 500 contexts — complex systems where clarity saves time, money, and sometimes lives.
After years in the tech industry, I moved to Northern New Mexico to build something rooted — in land, in community, in purpose. Hum Studio is how I bring enterprise-grade design to the businesses and people I believe in.
I live here. I shop at the co-op. I'm building an apiary in the high desert. When I design your brand or your website, I understand this place — because it's my place too.
Full career timeline →How I Work
Process
Discover
We talk about your business, your goals, and what success looks like.
Design
I create concepts and iterate until we land on something you love.
Build
I bring the design to life — fast, responsive, and polished.
Launch
We go live and I make sure everything works perfectly.
Get in Touch
Let's Talk
Have a project in mind? Want to grab coffee and talk about your brand? I'd love to hear from you.